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The Quest Is Over - Google Local Places Makes It Simple
A vital change occurred in late 2010 in how Google deals with local searches.
For years it had realized that one in five of the lookups individuals did on their Google search were locally oriented. Whilst people needed specific information regarding thousands of different topics, a strong minority were seeking local information, usually in the form of locating their local butcher, baker and candlestick manufacturers.
Google has long been experimenting with its mapping abilities and GPS combined with its superior access to the universe of data online. Today, Google can determine the physical location of your PC when you try a search. It also knows the physical locations of all the businesses in its data base. Consequently, it can plot their relative proximity to you when you (or a prospective customer) do a search.
Google has made its way into the behemoth it is by stressing one specific goal: providing the browser with the most appropriate information possible in response to their search. Google Local Places is just one more major step they have taken to take control of the search market, by giving its users the relevant information they want.
This has been an evolving capability. Until recently, if a person looked for a "chiropractor" on Google, or any other search engines, they would get millions of possible results. The first page of results might exhibit a national chiropractor institute, or perhaps individual firms in New York or Los Angeles. Seldom would the searcher see a result from their immediate area. This caused the person searching to change their search to something like, "chiropractor, Minneapolis." When they did that, the outcomes were far better. Websites would be listed that included both terms, and thus more relevant to the Minneapolitan who was searching for a chiropractor.
An entire industry had sprung up called Search Engine Optimization or "SEO" to help organizations win the battle to show up on that first page of Google results. I as well as other SEO experts advised businesses to get their web sites to appear for local terms using, 'long tail geographical keywords.' That's why I named my consulting business, Minneapolis Internet Marketing Consultant and picked a url for my web site of MinneapolisInternetMarketingConsultant dot com.
It worked for me and for many companies. Now those of us in the market know a number of additional steps that a business could take to get their web site ranked at the top of the search engine results. These fall under two general categories, on page and off page factors. These still matter when a business wants to get itself or a product line rated in the organic results on Google and also the other search engines. (Organic results are the natural search engine results that Google finds for any given search as opposed to the paid adverts.)
They remain particularly relevant to non local businesses, national brands, etc that cannot take advantage of the local search gambit discussed here. These are beyond the scope of this report. For the most part, local businesses could get on the top page of Google results simply by paying attention to the details I will be outlining in the next pages. They still remain powerful and important in highly competitive fields and markets. For many "main street businesses, mastering Google local places will be enough to get you the lion's share of the available visibility in your marketplace.
Now you may ask how to get on Google maps. That's another story in this continuing series.
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