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How To Get On Google Maps
A remarkable change occurred in late 2010 in the way Google handles local searches. For several years it had realized that one in five of the searches people performed on their search engine were locally oriented. While people wanted specific information about numerous different topics, a strong minority were searching for local information, often in the form of finding their local butcher, baker and candlestick producers.
This is an important shift and if you are a local business you should learn how to get on Google maps as soon as possible.
Google has long been trying out its mapping capabilities and GPS along with its superior access to the universe of data online. At present, Google is able to identify the geographic location of your computer when you do a search. It also knows the physical locations of all the firms in its data base. Because of this, it can plot their relative propinquity to you when you (or a prospective customer) try a search.
Google has made its way into the behemoth it is by stressing one particular goal: providing the customer with the most relevant information available in response to their search. Google Local Places is just one more major step they have taken to rule the search market, by giving its searchers the relevant information they look for.
This has been an evolving capability. Until recently, if a person searched for a "chiropractor" on Google, or any of the other search engines, they would get millions of possible results. The first page of results would display a national chiropractor association, or perhaps individual firms in New York or Los Angeles. Hardly would the searcher find a result from their local area. This caused the person searching to modify their search to something similar to, "chiropractor, Minneapolis." When they did that, the results were better. Websites would be listed which included both terms, and thus more applicable to the Minneapolitan who was interested in a chiropractor.
An entire industry had sprung up for Search Engine Optimization or "SEO" to help out businesses win the fight to be displayed on that first page of Google results. I and other SEO specialists advised businesses to get their internet sites to show up for local terms using, 'long tail geographical keywords.' That's the reason why I named my consulting company, Minneapolis Internet Marketing Consultant and picked a url for my web site of MinneapolisInternetMarkeingConsultant.com.
But right now this strategy isn't needed if you learn how to get on Google Maps. You could of course appoint me, or any of thousands of SEO experts out there, but the truth is that it's quite easy if you spend a few bucks to grab a guide on the web or on Amazon. I've written one called, "How To Get On Google Maps" which you can download from Amazon's Kindle store.
For most main street businesses, mastering Google local places and finding out how to get on Google maps is good enough to get you the lion's share of the available visibility and customers in your marketplace.
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