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5 Mobile Marketing Text Message Advertisement Mistakes One Must Hold Off
Mobile marketing text message promotion is actually the latest addition to interactive advertising. From the term "Mobile" itself, it clearly refers to the utilization of mobile devices as a way to reach to people in marketing communications. This marketing tool benefits many businesses by allowing them to capitalize on the different ways people are using mobile devices today.
However, to utilize mobile marketing text message advertising to its full capabilities is to really increase revenue and ROI.
If you are looking to build a massive list of buyers who will buy from you over and over again, here are some marketing blunders you should stay away from:
Mistake #1: No Call to Action
» No matter how great your business is, you might still be missing out on opportunities to get new buyers if your mobile promotions do not include a call to action. Make people informed about your marketing text message campaign and publicize it on all of your marketing materials. Most notably, tell people to join your mobile list to receive cool free gifts and upcoming promotional offers. If you don't tell them to join, most won't.
Mistake #2: No Customer Reward for Signing up
» One more powerful marketing strategy is to offer sign-up rewards. Customers will be encouraged to join your mobile list if they receive an immediate benefit. For instance, if you are fast food chain, you may offer "FREE MEAL worth $ 5" as a sign-up bonus. The customer would need to present your text message offer on their next visit to be able to redeem it.
Mistake #3: Giving Off Too Many Offers
» Though sending offers often can be exciting and may get your customers attention, it is annoying which may end up in some customers unsubscribing from your list. Also, sending offers frequently can have an unfavorable impact as it does not give customers thrills on what they miss. Text offers sent once a week or twice a month is more effective because customers are given time to find the advantages of the offers and will look forward to future ones.
Mistake #4: No Customer-Retention Incentives
» Customers often tend to stay on a mobile list if they are given "freebies" and nice discounts every once in a while. Don't try to make all of your messages an attempt to sell something. Alternatively, when marketing your text message to your list of subscribers come up with some nice offers that will make them happy as well as keep a steady flow of money coming into your business. Some examples of effective customer rewards programs would be "FREE STUFF," "50% OFF," and "BUY ONE, GET ONE FREE."
Mistake #5: No Referral Scheme in Place
» Of course, people tend to share and talk with their friends and family members about any nice offers they've received. When your customers are convinced by your products or services, they will likely recommend it to a friend. So, you can make this process easy for them by implementing a mobile "Refer a friend" program. Give your "referring" customers an excellent reward for referring others and watch your list and ROI quickly grow.
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